Harvard University wanted an admissions packet that was more approachable than in previous years. The strategy was to highlight a more contemporary view of Harvard's student culture. Although the "Harvard" brand is highly defined by the use of crimson red, this particular year saw an introduction of a slightly different color palette.
A high level of organization was required to research and catalog Harvard's vast photo library. The techniques of monotone and duotone was applied to some photos so that they would appear "fresh".
Through the intelligent approach to design and color, the admissions book still maintained Harvard's ivy league persona but spoke to the importance of its vibrant student body.